@chrisdonnellyofficial

What on earth should you be tracking as you scale your business? Let me explain it as simply as possible. I’m going to use @Searchable as an example and show how @airwallex helps us. We had an early goal of $3 million ARR or $250k a month. Each month, our average user pays us $400. So to hit $3M, we needed 625 users or 125 new users every month for 5 months. Then, it gets interesting. Right now, our email list converts new sign-ups to paying customers at 15%. To convert 125 new customers every month, we need to be adding at least 834 new emails every month. How do we do that? Well, our ads and organic content convert about 2% of the people who see them into newsletter sign-ups. So 834 / 0.02, I knew we needed to reach 41,700 customers every single month to be able to reach our $3M a year target. 41,700 divided by 30 equals 1390 unique views every day on my SEO content. That’s the number, and I’m obsessed with tracking it. That’s the level of obsession you need. I haven’t come across a better tool for tracking all of this than @airwallex Airwallex’s Global Entity Management lets you move money between your own companies instantly and for free, and set spend policies across all of them at once so you can control your margins. If you want a full breakdown of this calculation and comment “Airwallex” and I’ll DM you the link Hope you find it useful, Chris #ad