@gretta

I call it the “everybody’s doing it effect” and here’s how you can create it for your brand (on a budget) 🗝️👇🏼 I’ve used influencer cluster campaigns for years and the method is simple. → Find a group of influencers that share similar followers, then when they post your brand it seems to their followers that they’re are suddenly seeing your brand everywhere. (but it’s actually just because they all follow the same people) 👀 So what we’re looking for here is ✨ audience overlap ✨ In the past I had to try to work this out for myself. I’d find influencers that were interconnected for a reason. So we worked with influencers the same friendship circle, from the same reality tv show, from the same family… Today I have a better method, I use the influencer lookalike search inside @socialsnowball.io’s Creator Search to find influencer clusters 🪄 And because Social Snowball’s Creator Search is built directly on top of Meta’s API this is data I simply do not have access to before. From here I can analyse each account, add my cluster to a list and outreach the influencers right from the platform. Then I set them all up with automatic affiliate codes, send product and track and store content and results, all in the same place. If you want 20% off Social Snowball, comment “SNOWBALL” and I’ll link you. #socialsnowballpartner #influencermarketing #affiliatemarketing